How Zohran Mamdani’s wife Rama Duwaji quietly helped his campaign behind the scenes.

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Nov 5 , 2025, 
How Zohran Mamdani’s wife Rama Duwaji quietly helped his campaign behind the scenes.
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Rama Duwaji, wife of. Newly elected New York mayor " Zohran Mamdani ", has been a... Read More
Rama Duwaji, the 28-year-old wife of Democratic mayor of NYC Zohran Mamdani, has mostly stayed out of the spotlight during her husband’s high-profile campaign — but her quiet influence on it has been unmistakable.


A steady force behind the scenes
While Mamdani’s fiery socialist message has captured headlines, those close to the couple say Duwaji has been a steady and creative force behind the scenes. She helped shape his campaign’s visual identity, advised on social media strategy, and refined its digital tone, all while choosing to remain publicly silente.


The Syrian-American artist did not attend debates, take part in campaign rallies, or appear on television. Her social media presence barely hinted at her husband’s mayoral run, aside from one June post after his Democratic primary victory that read, “Couldn’t possibly beprouder.The creative mind behind the brandHer design skills have been key to Mamdani’s image. She helped finalise the campaign’s brand identity — from the bold mix of Metrocard yellow, Mets blue, and firehouse red to the strong, bodega-style typography now recognised across New York. Duwaji’s sense of visual storytelling gave the campaign its modern, grassroots appeal.


CNN reported that Duwaji declined all interview requests throughout the campaign and has not confirmed whether she will take on an official role if Mamdani wins. A source familiar with the couple told the outlet, “Duwaji knew what she was getting into. In the year that Mamdani has campaigned for mayor, she has been a major source of support, even if he falls asleep on the couch as they try to get through ‘Temptation Island’ and the ‘Mission Impossible’ series in 15- to 30-minute increments.”






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