Mind Science

  According to  Seth Godin , a brand is defined as: “The expectations, stories, memories, and relationships that account for a consumer’s choice of a product or service over another.” In simple terms, a brand is what your business does to create a memorable impression in the mind of your audience. From color to logo design, product selection fonts, and other factors, contributes to your brand. But more significantly, it is a reflection of your business values, practices, and the motivation for why you started on the journey. That said, here some steps you can follow to build your brand. Steps to Build Your Startup Brand Essentially, what you need to build a brand is a business name, a logo, colors, fonts, and brand personality. But it’s not as straightforward. You need a lot of research before starting to determine your target audience and understand your competitors. Additionally, it’s essential to humanize your brand so that your consumers can not only relate to it but also ...

  This year’s pandemic has accelerated e-learning from a “good-to-have” to a “must-have” option for every organization. It’s bringing to the forefront strategies that are on the rise and showing no signs of slowing down in the coming decade. If you’re thinking of creating a course for your company, adding new courses to your  e-learning website , or just curious about what the future of online learning looks like, this article breaks down five e-learning trends you should know. Personalization of Learning Experiences The  great thing about e-learning  is that it’s accessible to everyone from any part of the world with a strong internet connection. A downside to this is that it doesn’t allow a customized learning experience. It also doesn’t account for different skill levels or different time frames for learning. Course creators have turned to Big Data Analytics to solve this problem. This means using analytics tools to get information on learner performance to o...

Japan's answer to the BMW 3 Series coming next week with a whole new look. With a total of zero spy shots in our database, we’re a bit surprised Lexus is about to take the wraps off the revamped IS. Then again, the compact luxury sedan entered the third generation more than seven years ago, so a replacement was bound to happen sooner or later. Our first official look at the overhauled BMW 3 Series rival reveals the IS will be the next model in line to get full-width taillights. It’s a design feature that has been increasing in popularity in recent years as automakers are looking to inject some pizzazz at the rear. Lexus isn’t willing to go into any details for the time being, other than saying its new sedan is “dressed to thrill” and will be unveiled on June 9. Latest rumors suggest that while a high-performance F model is not on the agenda to make a comeback, the IS 500 will still rock a V8 after all. The jury is still out on whether it will be the naturally aspirated 5.0-liter or...

For all of his jet setting, super-spy ways, designer tuxedos and  decades of hot babes , James Bond isn’t the greatest of role models. Bond may be hitting the big screen once again, but that doesn’t mean you should suddenly go out and try to find your own “ Quantum of Solace ” (whatever that is). Instead, consider 007 as the  Goofus and Gallant  of international intrigue. There are some things Bond does very, very well and there are other traits he has that should be avoided like  Oddjob ’s iron-brimmed hat. Here are some Do’s and Don’t of the James Bond lifestyle: Do:  Have a style all your own. If there is one thing Bond is known for is his signature drink of a vodka martini – shaken not stirred. If you want to stand out in the crowd, it’s best to develop your own tastes. In clothes, drink, books, film and habits, you should be unique and not just go with the crowd. Make something your own and develop an expertise in what you like. Don’t:  Drink too much....

For the majority of us, AI is something only seen in sci-fi films. However, in the last few years, it’s ended up being much more accessible to us, specifically in business. With technological innovation advancing at breakneck speed, there are now a variety of ways that AI can be utilized to enhance your productivity. Improving procedures such as recruitment, administration, and information analysis, smart software can be an indispensable asset as far as running a business goes. Will AI substitute human workers? In short, no — it does have limitations. While it might be a concern, what we’re in fact seeing today is the opportunity to improve efficiency. It’s a chance to better manage a workforce. Essentially, it allows you to get a better grip of the daily operations of your business. If anything, it’s making business a lot more human by offering breathing space and reducing stress. It enhances the mental health and well-being of your workforce as a result. Just 23% of organizations are...

Successful people share many  attributes  in common. They are focused, they have a vision and they execute their tasks perfectly. Talking about wealth, the majority of modern-day  millionaires  is the first generation, means, they did not inherit the money from their parents. What is it that they have done which has set them apart from the ordinary?. This question was asked of me in my online webinar of freelancing where students from the US, Canada had gathered. I was an  internet millionaire  under 30. I am a freelancer, a graphic designer who takes a lot of pride in his work. In the online world of distraction, it is very important for you to focus on your work without wasting time. The amazing tool we are blessed with such as Facebook, Messenger, YouTube and, WhatsApp can not only soak your time and energy but also substantially decrease your productivity. So What is the ‘Four Power Hours’? I came across this amazing formula in 2017. With the growth of ...