Mind Science

  According to  Seth Godin , a brand is defined as: “The expectations, stories, memories, and relationships that account for a consumer’s choice of a product or service over another.” In simple terms, a brand is what your business does to create a memorable impression in the mind of your audience. From color to logo design, product selection fonts, and other factors, contributes to your brand. But more significantly, it is a reflection of your business values, practices, and the motivation for why you started on the journey. That said, here some steps you can follow to build your brand. Steps to Build Your Startup Brand Essentially, what you need to build a brand is a business name, a logo, colors, fonts, and brand personality. But it’s not as straightforward. You need a lot of research before starting to determine your target audience and understand your competitors. Additionally, it’s essential to humanize your brand so that your consumers can not only relate to it but also ...

  This year’s pandemic has accelerated e-learning from a “good-to-have” to a “must-have” option for every organization. It’s bringing to the forefront strategies that are on the rise and showing no signs of slowing down in the coming decade. If you’re thinking of creating a course for your company, adding new courses to your  e-learning website , or just curious about what the future of online learning looks like, this article breaks down five e-learning trends you should know. Personalization of Learning Experiences The  great thing about e-learning  is that it’s accessible to everyone from any part of the world with a strong internet connection. A downside to this is that it doesn’t allow a customized learning experience. It also doesn’t account for different skill levels or different time frames for learning. Course creators have turned to Big Data Analytics to solve this problem. This means using analytics tools to get information on learner performance to o...